We are going to talk about email marketing and why it’s important. So why would you want to do email marketing as opposed to a more traditional PPC and other types of ad buying? Well, if you look at the way that ad buying is traditionally done. You see that most people will tell you just to buy the ad and send that person.
3 Types of Direct Targeting Ads:
- Targeted Ad Redirects the Audience to an Affiliate Offer
- The Targeted Ad Directs Them to a Sales Page Then Redirect Them to an Affiliate Offer
- The Targeted Ad Directs Them to Squeeze Page Then Redirect Them to an Affiliate Offer
That leads directly to an affiliate offer that’s one way to do it. Another way to do it is to buy an ad send that person to a sales page. In this case, someone sees your ad they click on it. They go to a sales page, or you’ve created which helps with the conversions and helps with getting them to buy. And then you send them to the affiliate offers. So you’re essentially pre-selling them on the sales page. So those are two ways to do it.
If you think about long term success, you do remember that long term success takes a firm foundation. I mean by this is that we look at this model, and this is a profitable model I mean people have made money with this. But when you look at this model, the one flaw is that every time you need to make money you’ve got to spend money. Every time you make money you’ve got to spend money on an ad and then you can send someone to an affiliate offer to a sales page.
Why Do We Need an Email List and How to Build It?
3rd way to do it is to buy an ad send someone to a squeeze page which is essentially a lead capture page where they can enter their name and email and then send them to the affiliate offer. Once they enter their name, email, and other details required for your niche campaigns. What this does is first it gets the lead. When you get the lead, that means that you can continue to email and promote other offers to this person repeatedly in the future, it also sends them to the affiliate offer after you get the lead which allows them to buy right into the offer. So, you can make your money back on the ad in real-time. But now you’ve got this person you can market you over and over and over. The good thing about this is you spend the money on the ad once, and now you’ve created a database you’ve created a list that you can get to you to market. That’s why we want to do email marketing. We want to capture them first then send them to the affiliate offer and then continue to follow up with email promoting other offers and delivering great content.
Building a Relationship with Your Email List:
You are building a relationship with our list. So now that you have the lead, you can mark it over and over for the one-time price of the ad. What this is going to do it’s going to give a higher return on investment. And it’s also going to give you asset value because this database that you’re going to have is something that is an asset it’s tangible something you can make money with continually into the future. It will continue to pay you, and you’ve only had to invest in it once. If you ever decide to sell your business, then you can sell your list as well. There’s a couple of reasons why you want to do more email marketing.
Why Email Marketing Better Than Regular Ad Buying Methods:
- Email Marketing Is Having 14 Times Higher ROI Than Regular Ads
- Your Built Email List Will Have a Higher Asset Value
- No Heavy Spending’s Needed for Further Promotions Once You Get Your Target Audience to Opt-In Email List.
Now, we’re going to show you exactly how to get down to the nutty-gritty and how to do some great emails. We’re going to talk about the basics of email marketing and the blueprint. Then we’re going to go in and dive a bit deep into each step.
Three Basics of Email Marketing:
we’re going to talk about three basics of email marketing in this section.
- Building Your List
- Sending Your Product Service-Related Emails to Your List
- Getting Sales and Profit from Your List
The first thing you must do is build the list that you can market to and then we’re going to talk about how to send to your list. We’re going to talk about the emails that you send, and then we’re going to talk about how to profit from your lists.
Building Your Email List:
- Create a Lead Capture/Squeeze Page
- Offer the Premium (eBook/Product Sample/Service Trial etc.)
- Get the Traffic and collect the leads
When it comes to building your list, the first thing that we need to focus on is the lead generation page. You’re going to need a lead generation page which is also known as a squeeze page. The lead generation page is basically that data capture page this is where you’re going to get the name and email of your print of your prospective customers. You’re also going to need a premium. The premium is something you’re going to give away to incentive people to opt-into your list. It’s a gift that you’ll give away to get people to opt-in. And we’re going to show you different ways to create your premium. We’re going to go through all this in detail, but I’m just giving you the overall perspective. You’re also going to be traffic. Traffic is you know basically what’s going to flow into your lead generation page, and then you’re going to offer a premium to that traffic to get them to opt-in.
Once they’re on your list, you’re going to need an autoresponder account. Now we’re sending emails to our list, so the autoresponder is the platform that you send emails from. There are many services out there
16 Best Email autoResponders for Automating Emails
- Pabbly Email Marketing
- Constant Contact
We’re going to talk about them in detail in the upcoming article about Autoresponders
You also need great subject lines. The subject lines are what’s going to get them to open the emails. Subject lines are particularly important. If you have poor subject lines and you have poor open rates, then you’re shooting yourself in the foot. Then finally when it comes to sending to your list, you’re going to need great content. The content is what’s going to get you clicks on the links that you send to your email list. You’re going to send your email list content that’s going to have links where they can click and buy products. The great content is what’s going to entice them to click through. And then finally you’ll need to profit from your list because that’s what this is all about it’s about building relationships and profiting from your email marketing list for that you’ll need an affiliate account.
There are lots of places to set up affiliate accounts like click bank, commission junction, amazon, and others. Here is a list of few famous affiliate platforms in 2020:
- Warrior Plus
- AvanGate ( 2Checkout )
The list goes on and on. We are planning to post a detailed article completely related to affiliate platforms which will be posted in a few weeks. Many commission junction more deal with digital products whereas amazon deals with you know more tangible products like real things you can hold like refrigerators and appliances things like that. First, we’re going to build a squeeze page that we’re going to create our premium then we’re going to generate traffic. We need the traffic to create our list that we’re going to send leads to the autoresponder. Then we’re going to send emails with links to affiliate offers to our list. And then finally we’re going to profit from our sales. In the rest of this article, we’re going to go through each step in the process and show you exactly how to do it.
Before going to your traffic part, we need to decide our autoresponder platform. We’re going to talk about how to select the autoresponder platform that you’ll be using to send your emails and mass bulk to your email list.
The best platforms out there we think are iContact, Aweber, Sendinblue, and Mailchimp. There are other email platforms out there. There’s the infusionsoft there’s get response etc.
All these tend to be a little bit more expensive and a little bit more complicated. Once you’ve mastered Aweber and iContact, you can move on to the more complicated ones if you so choose, but you don’t have to I think these are the best. We’re talking about the differences in the pros and cons and in the end, I’ll let you choose which one you want to use but also make a recommendation to use well. The first thing we want to talk about is cost. Aweber charges per subscriber. Aweber charges as per how many people are on your list whereas iContact charges per email sent. You can already probably see that iContact can be more expensive than Aweber.
From the get-go with your first starting out, you don’t have a lot to invest in. As you may want to stick with the more affordable platform, which would be Aweber because they only charge for our personal driver and their reporting Aweber has adequate reporting but not as advanced as iContact. iContact this extremely thorough reporting which is important when it’s time to tighten up your conversions, and you know squeeze every dollar out of your list. When you’re first starting this may not be the most important thing for you to get down and it’s an advanced technique. It’s something that once you are already making money and you just want to you know get to the next level you know reporting is really important.
Now I’m going to encourage you always to read every report. But for now, just know that Aweber reporting isn’t as good as iContact. But then they had good automation rules. Here is an example for automation technique and what automation rules are is let’s say that you’ve got a person on the list a, but then let’s say that they opt-in to let’s see you can set it up to where they’ll automatically be taken off the list. So they’re not getting two different communications from you.
That’s automation and Aweber has good automation rules which are one reason why when you’re first starting Aweber is awesome. And then I contact automation rules that are pretty much non-existent. So, the automation rules for iContact aren’t that great. It’s complicated if you’re if this is important to you if you’re trying to set this up and then kind of step away from it a worker might be your best bet. Suppose you can’t already tell. And in my opinion, the big winner is Aweber. For the one, you can start with Aweber for only one dollar. They have a dollar trial for 30 days which is great. It is less expensive. They have better automation rules. IContact does that better reporting. So once you’ve mastered Aweber search you’ve got this process down, and you want to tighten up your conversions tighten all that up then, and it may be good for you to improve your contacts to iContact which is something that you can do in the future. But really when you get down to it Aweber easiest to use. In my opinion, Aweber is the better choice for getting started. You can go to Aweber Official website and just click on the dollar trial and get started. It’s simply quite easy to do. They’ve got some great tutorials in the next video we’re going to talk about how to select your niche. The first thing you want to do is go ahead and get your autoresponder account set up before we proceed further to our next steps.
Why It’s Important to Finding a Niche Is the Key to You Success
Sending the relevant emails to people just won’t convert. If you’re sending emails to people that are interested in losing weight and you’re sending emails to them about dating and relationship advice or something arbitrary like that, then they’re probably going to be confused, and this can get your account shut down. We’ll talk about why here in a minute.
It’s especially important that you select your niche and you begin with the end in mind. That means from the very beginning of all of this, and you choose the right niche. So, choosing the right niche is the first step in the whole email marketing process. After you’ve got your autoresponder account, there are lots of different niches that you can get into. I want to talk to you about the best niches that we found. So right now, the niches that are the hottest are making money online
- Making Money Online/ Work from Home
- Weight Loss
- Dating/relationship Pieces of Advice
These Could Be Changed in Time, but Due to the Current Covid-19 Pandemic, These Things Got on Top as Per Google Trends and Every Other Survey. Why Those Three I Guess Everyone Knows Why They Came Up O Top I Don’t Think We Need an Explanation for That.
These the three hottest niches right now. And why is that?
Well, these are three areas that pretty much everybody’s into everybody wants to make money everybody wants to be in shape. Everybody wants to have you know love in their life, and these are three areas that if you don’t have one of these areas complete if you don’t have one of these areas taken care of it can be very distracting even if the other two are taken care of, which is why it creates a huge market. These are the best niches you can guarantee there’s going to be plenty of products out there for them. You can guarantee there’s going to be plenty of traffic and people that are into it.
When It Comes to Selecting Your Niche, It’s a Two-Step Process.
- Does the niche have an affiliate offer?
- Does the niche have Traffic?
The first thing you want to think about is doing a niche that has an affiliate offer. If you get a click bank dot com, you can find tons of offers separated by categories and different niches, and you can see if there’s an offer for that niche in the first place. You may be into underwater basket weaving, but if you go and you can’t find a product on it you don’t have your product on it. It’s going to be pretty hard to promote to that list into that market if you don’t have anything to promote to them and then you also want to see if they have traffic cases in which have traffic. Is there a market for the selected niche? If people are looking for this and forums are a great way to determine if there’s a market if there’s a lot of forums out there for a certain topic then you can guarantee that there’s plenty of people that are probably going to be responsive towards a product. You want to have a product, and you want to have a market. It’s pretty simple. That’s really what you’re looking for, and that’s why we say that making money online diet weight loss and dating and relationship bites are such good proven niches because they always have both. Those niches always got a lot of traffic, and there’s plenty of offers on there if you’re going to watch an infomercial or if you’re going to click the bank.
You can find online or Facebook or anywhere advertisements are shown to you then you know that you’ve probably seen one of the three.
Niche is your first step. What you can do if you’re if you want to do a niche outside of the three that I’ve mentioned is just write down your niches on paper and then go through the selection process. Don’t just select niches you like. You may end up creating a lot of you know. You may end up creating a big funnel and not even being able to profit from wasting a lot of time if there’s not a market, and there’s not a product for your niche. Like i said, remember the big three concepts dating relationship advice making money online or work from home and health and health and fitness. So those are the big three niches. Once you select your niche, the next step is going to be to create your premium, which is going to be the free thing that you give away to your list. We’re going to talk about that in the next section of this article.
We’re going to talk about creating your premium. your premium is going to be the gift that you’re going to give away. That’s going to entice people to opt-in and give you their information their name and email which is what you’re after. A premium is going to increase your opt-in percentage. We found that when you give away something you know a lot of times people will opt-in because they want o to be on your newsletter or they want to hear more from you. But more times than not you know people are enticed to opt-in if they’re getting something right now for free. That’s going to help them reach their goal. It’s going to increase the opt-in percentage. You know if 100 people come into opt-in it’s not that great.
Why create a premium to build an email list?
- Increase Your Opt-In Percentage
- Continuing to Profit Off Work
If your premiums can double your often rate then your money you’re continuing to profit off work you’ve done it once again which is basically what email marketing is all about is doing the work once and continuing the profit. Your premium is significant. If you don’t have a lot of knowledge on your topic elands dot com and guru.com are great places to go and have someone create a premium for you. You can have a free report created you know if the top 10 you know the most important things about that topic. If you don’t know the niche very well just make sure that that premium is specific to the target audience.
When you’re creating your premium, remember not to skimp on this. Pay your premium is your very first impression, and this is your first chance to build trust and build relationships with your list. If you have a great lead capture page and the premium looks cool, and then people get it, and it’s not that great then you know they’re going to lose trust in you immediately. But if it’s incredible and if it’s your best technique you know if it’s something they can take and go implement right now. They can go out and get results with it then they’re going to turn around and think you’re fantastic and you’re automatically going to build a good rapport with your list. The next time you email them they’re going to be more likely to open your email and see what you have to say which means they’re going to be more likely to you know read the email and click on the link and go and buy something that you’re promoting to them. Remember to make your premium awesome make it your best thing you know just give it away for free and make it your best technique. And don’t worry about you know, giving something away for free. If you give something good away for free and you’re just going to build more and more trust, and they’re going to want to know what you have to offer going forward. Once you select that your autoresponder and you’ve chosen your niche the next step is going to be to create your premium or have one created for you.
Select idea something like eating healthy or as specific and as targeted as you can make it to your list because that’s going to go a long way to making sure that people know their name and email and opt-into your list. When you’re creating your premium, remember not to skimp on this. Pay your premium is your very first impression, and this is your first chance to build trust and build relationships with your list. If you have a great lead capture page and the premium looks cool, and then people get it, and it’s not that great then you know they’re going to lose trust in you immediately but if it’s fantastic and if it’s your best technique you see if it’s something they can take and implement right now.
By Now, You Have Completed:
- Selected Autoresponder
- Selected Your Niche
- Created Your Premium
once you select that your autoresponder, you’ve selected your niche and created your Premium, it’s time for you to start building the list.
Here Is the Next Article for Step by Step Guide for Getting Traffic to Your Email List Campaigns.
This Article Will Include
- Setting Up Your List,
- Creating Opt-In Pages,
- Traffic Sources (Free and Paid) and Other Details and Guide