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As an Internet Marketer you want to collect as many links as you can to your website so that it appears to be an authority on the subject for the search engines. Search engine traffic is considered by many to be “free” traffic. It’s not like pay per click (PPC) or other types of traffic where you are paying for people to visit your site. Anyone that finds you through a search engine is really a free visitor! And if they buy from you, then that means they are free money too!